Using Facebook Messenger Marketing To Double Your Direct Sales Business' Growth
Ever feel like your Facebook posts are getting lost in translation, never to be read by your followers?
Two years ago I could get away with posting anything on my business page or in my group and it would be almost guaranteed to reach my audience.
Because there is a lot more content being posted on Facebook now.
Since we’re no longer in the bronze-age of social media, everyone and their dog is on Facebook (well, not really, but you get the point).
That wouldn’t really matter to you, except that you’re a business owner trying to reach your customers on the largest social media platform in the world.
“Just create a Facebook group and sell your stuff” they said. That used to work but unfortunately it's not what it once was.
If you’ve been doing business on Facebook for more than a couple years, you may have experienced a drop in “organic reach," where less people are seeing your posts and you're not getting as much traffic.
Although things are looking bleak for Facebook Page and Group organic reach across brands these days, using some of the new Facebook Messenger tools can help you appease the Facebook algorithm and get your post reach back to where it used to be.
Here are a few reasons I like using Facebook Messenger as a marketing channel:
• Send messages directly to your customers instead of using indirect social posts that don't always reach them.
• Invite customers to engage with you directly in a relational setting (AKA 1-on-1 conversation) where they might be encouraged to say things they wouldn't say publicly in your group (could be good OR bad?).
• Open rates on Facebook Messenger exceed 80%, which means almost everyone on your list is going to read your messages.
• Facebook Messenger isn't completely over-saturated with spam like email is now. Your audience will pay more attention to your phone notifications than they will an email in their inbox.
• There's a 99% chance your customers are already using Facebook Messenger and expect to receive messages there.
Facebook Messenger allows businesses to collect a list of subscribers from their Pages and Groups, then send broadcast messages directly to their phones. Here’s an example of what a message from a business might look like:
Looks like a normal Facebook Message right?
You can use Facebook Messenger to mass broadcast messages out to your followers really simply by using a single tool, and it’s a far more “direct” channel compared to posting in a Facebook Group. Once you start sending messages, you’ll find that your audience receives your message much more effectively than if you were to simply make a post in your group or on your page.
The really cool thing about this strategy is you are utilizing a channel that 1.2 billion people use each month, and you can bet that you target customers are using it too!
How Does It Work?
The toughest part of using Messenger lists is setting it up and growing it over time. Once you have the tool setup, you can grow your list and start sending messages.
In my opinion, there are two basic phases that are essential to finding success with Facebook Messenger marketing:
To start, you’ll need to grow your Facebook Messenger list before you can send broadcast messages to your audience. Once you start getting subscribers you can start to send broadcast messages. It becomes really simple to just hop on, type up a message, and send it off to hundreds or thousands of your subscribers.
You can link to sale announcements, live sales, engagement posts, and anything else you can possibly imagine and sleep well at night knowing that the important messages you’re sending are reaching your customers (over 80% of Facebook Messages are opened and read by customers, on average - compare that to < 10% organic reach on pages and in groups!).
The tool we prefer to use, ManyChat, makes it really easy to send broadcast messages. You can just click “Broadcasting” on the left side, then type your message, select your subscribers, and send it off to them!
We use this method to reach our customers, then link them to our popup sales on Shoppe. The customer receives a message from us directly through Facebook Messenger directing them to our sales.
Here’s what it looks like:
Customer receives a message: “New arrivals just came in! www.shoppewith.me/fjs734jffj”
Customer clicks the link
Customer can instantly shop our new inventory arrivals
Shoppe collects orders automatically so you can invoice customers
Customers can click each item for a close-up photo and then click the “claim” button to purchase items. Shoppe collects their shipping address and invoice email and passes it along to you! Not too complicated, right?
If you're excited to get started, you can get a Facebook Messenger list started by signing up for an account at ManyChat, which is the tool I use for sending Facebook Messages (I'm not affiliated with them in any way - I just prefer their tool).
… Or if you want to avoid the pain and anguish of being confused by another software tool, you can check out our Messenger Mini-Course which is designed to help you start building your list and getting sales in as little time as possible!
I firmly believe that having a "why" behind what I'm doing helps bring me through the "lows" of starting and growing a business. Is that the case for you, too?
I've always wanted freedom to choose my lifestyle and my wife wants to be a stay-at-home mom someday - that's what drives me!
What drives you? What's your "why" behind your business? Leave a comment below and let us know!