11 Low Cost Strategies to Increase Sales This Year
1. Send emails
Email is still the tried and true way to sell lots of product. I would recommend that you upload your past customers to an email program, create a signup form to share with others, and send regular emails (like 2x a month).
2. Facebook Lives
Great way to give your business a face and sell a lot of product in a short period of time.
3. Invite people to like your Page
While looking at posts on your page, you can invite those people who have engaged with your posts to give your page a like!
4. Share your Live videos and posts to your group
Sharing live videos is known to create a larger uptick in view counts, which will lead to more sales.
5. Start running FB/IG ads
I know you've heard maybe that Facebook or Instagram ads don't work, but that's not true if you have the right audience set and offer for potential customers.
If you need help here, checkout our free Ads guide at ebook.shoppewith.me.
6. Create a custom audience from your email list
You can retarget your previous customers by uploading your customer email lists to Facebook ads. It's a super cheap way to get more sales out of them!
7. Create a lookalike audience
You can also use that same customer list to create a "lookalike" audience, which really means that Facebook will target other people who are similar to the people on your customer list.
8. Promote & send text alerts
This one is huge if you're running live videos, giveaways, promotions and other things where you want a quick response. Many of the top boutiques & direct sellers rely heavily on SMS to drive traffic.
9. Promote & send FB messenger messages
This is a great free alternative to SMS messaging. You can have customers subscribe to your FB Messenger lists and then send them messages just like with SMS. Check out manychat.com for details.
10. Run giveaways
These are powerful following growers that may look like a sunk cost, but what you're really gaining here are emails, sms signups, or even fast sales.
11. Start blogging and sharing your story
When it comes down to it, being a great story teller is the secret sauce that all the hyper successful boutiques and direct sellers have. They do a thing called "Story Selling," whereby they sell products by telling their story. It's a super powerful way to both influence people and sell products at the same time!