3 Ways You Can ATTRACT New Customers on Instagram
Content marketing is "A type of marketing that involves the creation & sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services." In an age of Instagram bots that are easy to spot... Be GENUINE & PREMIUM.
That means, make your Instagram a place that people come to for eye candy, encouragement, and general alignment with the desired outcome you want your customers to achieve!
Look at Nike, Lululemon, and the brands you are selling... All of their posts point you as their ideal customer to an outcome that THEY want you to have. Their posts all look beautiful and make you aspire to want their product because it gets you to a new status. But the thing is that they've all done TONS and TONS of research into figuring out exactly what that desired outcome is for you.
And so It's time for you to do some research before you post!
Figure out what your message is and then make PREMIUM content that points people to that message with GENUINE interaction.
For example, my message is: "I help boutiques grow by teaching them how to get new customers." All of my content points to that message & I have crazy engagement from almost my ideal customers exclusively. I've had 5 times as many profile views this last week as I do followers.
So, here's the 3 ways you can attract your ideal customers to your account once you've established your message:
1 PREMIUM posts that show your customers their desired outcome. I.e. Show them content that makes them go "I want to look like that!"
2 Post descriptions that tell a story, rather than try to close a sale. Your customers don't want sold, they want to reach a new outcome.
3 GENUINE likes and comments on posts of your ideal customers that point them to their desired outcome. E.g. "I love how empowered you look in this! That dress makes your eyes shine!" BOOM, instant attraction from that person.
If you've done your homework & set your message to one that resonates with your ideal customer, & are genuinely pointing them to their desired outcome with your content & interactions... The customers will come running