How To Sell Without Being “Sleazy”
Do you ever just look at someone's Instagram and think, "they have it?" And by "it", I mean that feeling you get when you their profile is just a level above the rest.
We call it the "The Art of Customer Attraction" in our accelerator program.
When you look at an amazing Instagram profile, you're drawn into the future that they are selling.
And futures are attractive.
That's how people on Instagram have 10,000, 100,000, and 1 Million followers.
For example, take a look at a post from your favorite fashion retailer... You aspire to be in the same position that the post is promoting, and it draws you in. Does that feel sleazy? No, it doesn't. In fact, you often times don't even know you're being sold!
When you sell your product, you need to apply this exact same thing. Selling without being "sleazy" is actually pretty easy and fun; all you have to do is sell a future and then deliver on that!
Sell confidence. Sell empowerment. Sell self image.
Don't sell just a piece of clothing, or jewelry, or trinket.
My Challenge for you:
Next time you are selling one of your products to a customer, instead of pointing out all of the features of that product, point out how it helps them feel beautiful, or how they look powerful, or how they look sophisticated. Point out how your product gets them from where they are now, to a future state that is better for them!