How I Grew My Direct Sales Business By $3000 In 30 Days
Hi, my name is Claras, and in one month I managed to increase my online LuLaRoe sales by over $3000, and I’m super excited to share this with you today.
Almost as excited as when I had my 3rd daughter, Isla Joanne, recently!
… And I was able to do this while raising three children below the age of 6 PLUS a foster child.
I’m not writing this to brag - I’m writing this because I want you to experience this in your direct sales business this month, in less than 30 days.
My business was initially built locally through in-home parties and popups, and I was able to hit $5k-$10k per month in sales consistently month after month after the first year or so.
I eventually quit my teaching job to run my direct sales business full-time.
We were also able to upgrade our “LuLa-hauler” from a Suzuki Aerio to a Dodge Caravan which was awesome!
… But after the first year of hauling thousands of pieces of inventory from place to place during weeknights, I knew something needed to change for this to work.
Constantly booking in-home parties was becoming a real chore, and I was feeling burnt out.
I had seen other retailers running Facebook album parties in their Facebook groups with a ton of success, so for a while I followed suit and learned how they worked.
After missing my son’s t-ball games, I realized that spending hours uploading my albums to the Facebook group wasn’t a great use of time.
Some days it would take me 6 hours to prep for sales and maybe eek out a few sales during the actual party.
Other parties did extremely well, but it wasn’t predictable at all.
It certainly wasn’t predictable enough for me to be late to swim lessons, t-ball, and dance. Things that I actually wanted to be doing.
Eventually, Facebook stopped showing album posts from the group on my customer’s news feeds.
This killed my group engagement.
If you’re a brand selling products in a Facebook group, you’ve probably felt the same thing happen.
Facebook now looks at the number of comments, likes, shares, and reactions on each of your posts in order to determine whether to show it to more of your followers.
Suddenly, the hours and hours spent taking pictures of new inventory and uploading them for each and every sale was no longer worth it to me.
I realized that as long as a social media platform stands between me and my customers, I’ll continue losing touch with them and my sales with suffer.
I felt lucky though, since thousands of retailers have had their accounts frozen or completely shut down on social media platforms. It happens every day more than you might think!
I really had to think - which selling activities contribute the highest return on investment (ROI) for the business?
My options came down to:
Sell on Facebook Live
Move my marketing channels away from social media
In short, I began doing both!
Using a mix of both Facebook Live selling & in-home parties, I was able to hit over $20k in sales in one month last year!
But I was just explaining how burnt out I was from lugging thousands of pieces of inventory from place to place while missing out on my kid’s after-school activities...
I was also running live sales over 3 times per week on Facebook...
Ryan and I would rush the kids to bed and prep for the live sale. Lots of technical things needed to be in place for it to run smoothly.
Then I learned traditional digital marketing strategies.
One such technique is email marketing, where you send your customers “email campaigns” which were similar to the posts I was making in my Facebook group.
I signed up for MailChimp, uploaded my list of customers, and began designing my first email campaign.
I included a one-time offer that expired after a limited time. It took me a little bit to build up the courage, but I eventually clicked the “send” button and sent the message off to a small list of around 400 customers.
The biggest difference between sending emails and posting to my group was that the messages I was sending were actually reaching my customers.
Although they didn’t always open my emails, almost every single customer saw the emails I was sending to their inbox.
At the time my Facebook group messages were reaching less than 10% of my Facebook group, so this was incredible.
And the sales were great.
In fact, the first email I sent resulted in 11 sales. The average LuLaRoe sale is around $41, so that was a great return considering I spent less than an hour setting up the email and opening my “sale” to receive customers.
I thought “If this was a job and I was working for someone else, my hourly rate would be huge.”
Don’t get me wrong, it wasn’t easy.
There are many psychological triggers in the email that help encourage my customers to shop, including:
Commitment & Consistency
Understanding each of these psychological triggers and how to use them in your marketing messages will help encourage customers to shop more.
Take a look at the promotional messages you get from big box brands - these same elements are used consistently by each and every one of them because they work!
Technology and products will change, but buyer psychology will always remain the same.
Something that really helped me get more sales was realizing that not everyone wanted to join my Facebook group to see what I was selling.
Imagine if a big-box store forced you to join their closed Facebook group before you could see their latest arrivals. You’d probably think twice, wouldn’t you? I would!
I’m in more groups than I can even remember. In fact, Facebook doesn’t show me posts from 90% of those groups I’m in because I’m not active in them.
It’s the same for my customers, too.
So, instead of sending customers to my Facebook group, I started sending them to my Shoppe Popups.
A Shoppe Popup allows you to have a storefront that complies with most direct sales companies’ policies and procedures.
For example, most companies want you to run customer payments through their back office processing system. Shoppe collects customer order information and passes it through to you for easy invoicing instead of collecting payments at the point-of-sale.
Also, instead of having a shopping cart like Amazon or Shopify, Shoppe allows your customers to check out without ever adding things to a cart.
They can simply click the “claim” button for items they want to purchase, then log into their Shoppe account and complete the purchase. The customer’s shipping address and email are passed directly to you by Shoppe!
You also have the ability to set a time for your popup sales to end, satisfying the requirement that your company doesn’t allow you to have a persistent online store. Each time a sale ends, the inventory is removed and customers can no longer access it.
So, instead of wasting time posting in my Facebook group, I was spending less than an hour on each sale and sending messages that my customers actually read!
This was incredible because I no longer worried about missing t-ball games, swim lessons, or dance anymore!
Throughout the first month of using email marketing, I was able to add thousands of dollars in sales to my direct sales business.
As I focused more and more on adding customers to my email list, there was a compounding effect on my sales and they kept growing.
As with anything worth doing, persistency was really the key in growing through email marketing.
Some emails will perform better than others, but on average, email marketers see a 1%+ purchase rate from their emails.
So at least 1 out of every 100 subscribers will purchase.
10 out of 1000…
100 out of 10,000…
As you grow your list, you will really start to see the compounding effects of your efforts.
These subscribers are with you forever.
There’s no social media algorithm change standing in your way.
You have full control over who sees your messages.
Email marketing is one of the most vital assets for any online direct sales business.
99% of the biggest brands use it. Just check your email inbox!
Those brands have hundreds of thousands of subscribers on their list.
Imagine if 1% of them are making a purchase on every email they send out!
They’re making millions of dollars every year by sending out nice looking emails with effective messaging.
The amazing thing is that, as a direct seller, you still have access to the same tools the big retailers use. The only variable is how well you are able to use them.
But if you’re constantly sending customer traffic to a closed Facebook group or “exclusive club,” you’re going to struggle to grow, let alone earn more sales using ANY method.
Instead, I found more success sending customers to my online popups using Shoppe.
In fact, the average conversion rate for Shoppe popups is a whopping 6% which is 6 times more than the average conversion rate for online stores.
On average, 6 out of every 100 views to your popups will result in sales.
That’s 60 sales per 1000 popup views, which is extremely achievable as you grow your lists.
If you’ve ever tried creating a website, you know how complex it can get.
Ecommerce platforms like Shopify & BigCommerce try to make it simpler to sell products online.
But if you’re a direct seller, chances are the brand you sell has policies in place preventing you from having an online storefront.
Plus, starting an online store can be a huge hurdle for someone who isn’t technically savvy.
The “full customizability” of these platforms can leave you confused and discouraged.
Shoppe takes the headache out of listing your products online with a simple 3 step process to start getting sales right away.
First, upload your inventory photos to the items tab.
Second, create a popup.
Third, promote the popup through email, social media, and text alerts, then manage orders as they come in.
If you don’t need all the bells and whistles (and chances are your brand won’t even let you use them), Shoppe one of the simplest platforms out there!
And you can still use Shoppe alongside a replicated website if your brand provides you with one.
In my own shopping, I’ve found that many of these sites are not user friendly for customers at all.
Sometimes you have to enter the id number for the retailer you want to purchase through.
The fact is, you lose potential sales with every additional click a customer must make to purchase from you.
Millions of dollars are lost every year because the checkout process is difficult for shoppers, and they abandon carts.
With Shoppe, customers can claim items and be done. You get full order information when they purchase so you can invoice right away using your back office system.
How much time do you spend every year going back and forth with customers to retrieve order information?
How much is that time worth to you?
For me, it’s worth it to spend more time with my kids.
It’s worth it to spend more time with my husband.
It’s worth it to be able to go to the park with my family, share a link with my customers, and get sales.
And if you want to save even more time uploading to your Facebook album sales, Shoppe has you covered.
Simply click the “Facebook Albums” tab while logged in, select which inventory styles to upload and where to put them, and Shoppe will upload automatically for you.
Want to have an album sale tomorrow night? No problem, just select the time, select your styles, and schedule the upload!
You can even sell in multi-sales with other retailers through Facebook albums.
All you need to do is choose the option to post your items to existing categories on Facebook while being the admin or owner of the group.
And if you don’t want to deal with uploading to Facebook, you can always join a Shoppe multi-consultant sale with other retailers.
There are a bunch of Facebook groups dedicated to hosting multi-consultant sales on Shoppe.
All you need to do is create a new popup, then choose “multi-consultant sale” and add other retailers to your Shoppe popup!
As you can tell, there are a few different ways to sell on Shoppe, designed to be as simple as possible. No coding skills required!
There are also a couple ways to shop as well. You can download the iOS app on your iPhone, follow other sellers, and search for them inside the app!
Each time you launch a new Shoppe popup, your customers who follow you on the app will receive a push notification right to their phones.
If you’re a direct seller and want to utilize the internet to work smarter, not harder, then Shoppe is for you.
If you’re willing to use strategies outside of social media to drive traffic to your sales, then Shoppe is for you.
It takes less time and the ROI is much higher!
Is learning new strategies and tools that help you put systems in place to automate your sales process and save time worth it to you?
What if they helped you save 10 hours of work every week because you’re not scrambling around with the logistics behind every sale?
“Alright, alright! How much does it cost!” you might be asking…
Normally full access to all of Shoppe’s amazing features will cost you $29.99/mo, or $359.88 per year.
But, we are currently offering FULL ACCESS to the full suite of tools that will help you automate the mundane processes and make more money for your direct sales business.
FOR 99¢ PER SALE!
So really you aren't paying anything unless a customer purchases from you.
Here's a breakdown of the pricing in percentage terms:
If you sell a $10 product, this would be 10% of each sale.
If you sell a $20 product, this would be 5% of sales.
If your average sale is $30, you’re only paying 3% of sales! My average sale for LuLaRoe was at least $30!
So the question is:
“Is spending more time doing things I love to do and focusing on increasing my sales worth less than 3% of each sale?”
It's really a win-win situation for you to use Shoppe.
Just to compare with other platforms out there:
If you sell something on eBay, you pay 10% in fees.
If you sell it on Poshmark, you pay at least $2.95 per sale on items less than $15.
That’s almost 20% of your sale!!
And on platforms like Shopify, you’re paying at least $30/mo. regardless of sales that month. If you have a bad month and don't sell anything, you still pay up.
But with Shoppe’s pricing, you don’t pay unless you get a sale, so the fees adjust automatically to seasonal changes in your direct sales business.
Had a bad month? Pay less in fees. Had a good month? Pay more in fees.
Either way, normally it’s a very small percentage of your average sale (depending on what you sell - make sure you do the math).
And you can always get a hold of support by clicking the green button on the website!
You can message us and we'll help you get set up for success with Shoppe!
My team and I will continue to improve this service and make it better.
So it makes you even more money!
We are spending all of our time and energy working on the service to make sure that it makes you more money and serves you better!
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Click the button above to visit our sales page and learn how to start earning online sales through Shoppe today!