How To Improve Your Facebook Ad Results Using Lookalike Audiences
One of the biggest challenges in business is finding new customers who are interested in your products.
What I didn't realize starting out with Facebook Ads is that you can share your existing customer list with Facebook and they will go match your customers with a "lookalike audience" on their platform - those people that share similar demographics and behaviors as your existing customers who have purchased from you in the past.
Using a combination of Facebook custom audiences, lookalike audiences, and promoting a giveaway, we are able to quickly grow our Facebook Group and email list with people who are similar to our existing customers.
This list of potential customers turns into dollars over time as we continue promoting offers to them.
Here are the steps to get started with a lookalike audience on Facebook:
1. Export your customer list
2. Create a Facebook custom audience using the list
3. Create a Facebook lookalike audience
4. Boost a post on your page targeting the lookalike audience
I recently did a live training where I went in-depth on a Facebook Messenger technique that allows you to save a ton of time and grow your sales by sending target messages to your customer audience. You can watch it on demand at: https://events.genndi.com/register/169105139238466122/0c7f19b888
Have any specific questions about how to run Facebook Ads for your business? Comment below!