11 Facebook Facts Every Business Needs to Know
Chances are, if you’re reading this post, you have Facebook. Perhaps you even arrived here through our Facebook page. Of course, there’s no reason to be surprised, as you’ll learn in this post lots of people are on the social network. How many exactly? Read on to find out about user volume and much more!
1. As of December 2018 there are over 2.32 billion monthly active users on Facebook. (source: Facebook 1/30/19)
2. As of December 2018, data shows 1.52 billion people log onto Facebook daily ( 9% increase year over year) (Source: Facebook as 1/30/19). Additionally, 66% percent of Facebook’s audience would be considered daily active users versus monthly Active Users.
Takeaway: This demonstrates the growing consistency of which users are logging into the platform on a daily basis, and thus integrating social media into part of their daily habits. This becomes massively powerful if you sell consumer based products, particularly household or commonly used items.
3. To date there are approximately 2.53 billion smartphones in use globally. Even more shocking, out of that number a whopping 85 % use the Facebook app. (source: businessofapps.com/data/facebook-statistics/)
Takeaway: this further demonstrates the importance of targeting mobile users via ad campaigns as well as ensuring all landing pages are mobile optimized. If you’re not seriously taking mobile users into consideration and accommodating devices on all fronts, you’re missing out.
4. 2018 data suggests that there is a 600 % increase in Facebook interactions when a video posted. (source: expandedramblings.com/index.php/facebook-page-statistics/)
Takeaway: with dwindling user attention spans and more advertisers joining Facebook daily, video content is proving to be the most engaging way to reach and connect with your audience.
5. People between the age of 25 to 34, make up 25% of users and is the most common age demographic. (source: statista.com/statistics/187041/us-user-age-distribution-on-facebook)
Takeaway: This is an important metric to consider when creating your first ad campaigns or content strategy. However, it remains important that you’re aligning your targeting with the appropriate demo for your business.
For example…if you’re looking to promote your line of anti-wrinkle skin care products, you might want to bump your audience targeting to include those exceeding 50+. Yes, grandparents are on Facebook too!
6. Five new profiles are created every second.
Takeaway: Your potential audience on Facebook is growing exponentially, as are your competitors! Get ahead.
7. Women use Facebook more commonly than men. 74 % of women compared to 62 % of men use Facebook. (source: blog.hootsuite.com/facebook-demographics)
8. 44 % of consumers say their shopping behavior is influenced by Facebook. (source: whizsky.com/2018/02/top-facebook-stats-every-marketer-must-know-2018/)
Takeaway: 44% isn’t a number to scoff at. It’s a large amount of people and it’s growing rapidly. Your customers are on Facebook. Plain and simple.
9. 26 % of Facebook users who clicked on ads reported making a purchase. (source: dsim.in/blog/2018/01/25/70-super-useful-facebook-stats-far-year/)
Takeaway: While 9.26% doesn’t sound super impressive, consider this….what % of consumers make purchases based on traditional mediums such as billboards or radio ads?
10. On average, data shows that Facebook engagement is 18 % higher toward the end of the week (Thursdays and Fridays). (source: zephoria.com/top-15-valuable-facebook-statistics/)
Takeaway: formulate a content strategy that accommodates high traffic times. It’s important to note however, that these are generic statistics and ideal posting times certainly varies for different businesses. Try posting once a day for 2 weeks. Average out your engagement and track via analytics if you can to determine your ideal posting times.
11. Average time spent per Facebook visit is 20 minutes. (source: Infodocket)
Takeaway: 20 minutes isn’t a lot when you consider the amount of information the average person is bombarded with upon signing into their account. Realistically, your business might have 5-30 seconds to grab the attention of a user ( if you’re lucky), yet another reason video is growing in popularity. As users are quickly scrolling through their feed, images are often missed or skipped over. Video however, takes up more space and the half-second of movement that plays before they move past is often enough to warrant a second look, or in the very least, they’ll hover to see what it’s about before they keep scrolling.